Helping humans aim with purpose.

Humans Aim is a strategy and coaching practice dedicated to helping real people build businesses that work. 

We serve small business owners, nonprofit leaders, and entrepreneurs who are ready to move from overwhelm to clarity. Based in Oregon’s Willamette Valley, we work one-on-one with local clients to turn ideas into action, simplify their tech, and build systems that support real-life goals — not startup fantasy.

We don’t lead with buzzwords or band-aids. We lead with listening, planning, and partnership.

We provide strategic business planning, startup guidance, and tech stack simplification for people who want less noise and more direction. Whether you're launching something new, pivoting an existing business, or just feeling stuck, we help you define what matters and build a plan that works.

Our core services include:

• Business Clarity Blueprint — a fast, focused way to reset and refocus
• Startup Guidance — idea-to-launch support with an eye on sustainability
• Tech Stack Simplification — audit, recommend, and help you implement tools that save time and money

We don’t just offer advice — we co-create next steps with you.

We believe in building from the inside out.

That means starting with clarity, aligning with purpose, and simplifying wherever possible. We don't push cookie-cutter solutions. Every business is unique — so we meet you where you are, and help you move forward with confidence and direction.

Our approach is:

• Human-centered — You’re not a “user” or a lead. You’re a builder with a vision.
• Practical over perfect — Done and moving beats stuck and overthinking.
• Purpose-driven — Your business should reflect your values, time, and goals.

We believe clarity is a superpower. That confidence comes from aligned action. And that the best systems are the ones you actually use.